Adfactors Public Relations has taken the first step in becoming a global public relations company by launching operations in Singapore and Toronto. Both these offices will function as independent business units.
The practice focus will be consistent with the Indian operations, namely corporate communications, investor communications, public affairs and crises. The firm will target sectors like financial services, IT and ITES, infrastructure and aviation as well as medium to large listed corporates requiring investor communications.
“These are the first steps in providing a global delivery capability to our Indian clients who are venturing into the international markets. Over time we will gear up to compete for local business in these markets,” said Madan Bahal, Director, Adfactors Public Relations.
In the first quarter of next year, the firm’s Dubai representative set-up will be upgraded to a full service office. “Progressively, Singapore will emerge as our service base for the ASEAN region, while Dubai becomes the focal point of our GCC operations,” added Bahal.
The Singapore office is headed by Rajesh Nair, while Orencio Rodrigues leads the Toronto operations. Both of them have had long stints in Adfactors Public Relations India. This is consistent with Adfactors Public Relations’ philosophy of providing growth opportunities to its team and fostering the evolution of a consistent culture across regions.
Speaking about the growth targets, Bahal said, “Next year (FY 2006-07) we expect our Singapore, Dubai and Canada offices to contribute Rs 3 crore in billings. This would be approximately 12-15 per cent of our total annual billings expected.”