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Adfactors PR joins global partnership of independent consultancies

22-March-2006
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Adfactors PR joins global partnership of independent consultancies

Adfactors Public Relations has joined Public Relations Organisation International (PROI), one of the world’s top five independent PR partnerships, as an alliance partner in India. PROI has 38 partners in 25 countries. PROI’s fee billing in 2005 was over $170 million. The organisation has over 2,000 clients and 1,525 consultants.

The partner agencies are either the leading or some of the top firms within their market. “I was very impressed by Adfactors, which, I believe, would be a very suitable partner for PROI,” said Jean-Léopold Schuybroek, President, PROI.

“The decision to join PROI was driven by our efforts in creating a global delivery capability for our clients,” explained Madan Bahal, Managing Director, Adfactors Public Relations. The decision to join PROI comes close on the heels of Adfactors Public Relations making its presence felt in Singapore, Dubai and Canada.

Adfactors Public Relations is among the leading public relations consultancies in India. The firm’s practice focus includes corporate communications, investor communications, technology communications and public affairs. The consultancy has a presence in 12 markets of India and three overseas locations – Singapore, Dubai and Toronto.

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