February has been a productive month for Adfactors PR, Delhi, which bagged five new accounts – Punj Lloyd Ltd, Jagran Prakashan Ltd, Parsvnath Developers, Bharat Hotels Ltd and Boutique Hotels – in the last week of February alone.
Punj Lloyd Ltd is a global engineering and construction organisation working in diversified sectors like cross country pipelines, refineries, petrochemicals, construction, water treatment plants, highways, flyovers, telecommunication and infrastructure projects, among others.
Jagran Prakashan Ltd publishes 25 main editions and 200 sub-editions of Dainik Jagran in 10 states in the Hindi heartland of India – Jammu and Kashmir, Punjab, Rajasthan, Delhi, Uttaranchal, Uttar Pradesh, Bihar, Jharkhand, Madhya Pradesh and Chhattisgarh.
Parsvnath Developers are one the largest real estate developers in the country dealing in residential and commercial properties, while the Bharat Hotels group operates its hotels under ‘The Grand ’ banner and its present portfolio of hotels incorporates eight luxury hotels in metro cities offering more than 1,800 rooms in the five-star deluxe segment. The Grand Intercontinental in Delhi is one of them.
Said Adfactors Managing Director, Madan Bahal, “I am delighted to win these accounts. Most of the accounts are on a retainer fee basis so the figures can’t be disclosed.”
He added, “We are currently doing the corporate and investor communication for Punj Lloyd, Jagran Prakashan, Parsvnath Developers and Bharat Hotels. For Boutique Hotels, we are currently handling their brand communication.”
Elaborating on the agency’s future plans, Bahal said, “We are envisaging the North as a high growth area for Adfactors PR and hope to emerge as one of the leading consultancies in the North Indian market during the next financial year. Our primary focus would be publicly traded companies in North India and our service offering will centre around our core strengths in corporate, financial communications, public affairs and crises communications. The other major area of our focus will be the IT and ITES sector. We will continue to augment our resources to match the demand for our services.”