Top Story


Home >> PR - Watch >> Article

Adfactors PR closes FY13 with 20 pc growth y-o-y

Font Size   16
Adfactors PR closes FY13 with 20 pc growth y-o-y

Adfactors PR closed the year ended March 2013 with a string of strategic wins from diverse sectors such as Telecom & IT, Energy, Infrastructure, Healthcare, Travel & Hospitality, Automobiles, Consulting and Financial Services.

The firm won over 15 strategic accounts, including Vodafone India, iGate, Cairn India, Essar Oil, Gujarat Gas, Goa Tourism, Rail Europe, GIFT City, Bristol-Myers Squibb, Yamaha Motors, Lamborghini India, PricewaterhouseCoopers India, Citibank, Bank of America Merrill Lynch, S&P Dow Jones Indices, and UAE Exchange.

These wins have enabled Adfactors PR to register a 20 per cent growth year-on-year in an otherwise challenging economic environment.

Adfactors PR also supported some of the largest transactions in the capital markets last financial year, including the initial public offerings of Bharti Infratel, CARE and PC Jeweller, the open offer of GlaxoSmithKline, and the rights offer of Network18 Media. It also managed several other strategic projects in Public Affairs and Crisis 24x7 practices.

Commenting on the new account acquisitions, Madan Bahal, Managing Director, Adfactors PR said, “Last year was a significant milestone in diversifying our practice and sectoral portfolio. From a largely corporate and financial communications firm, Adfactors PR evolved into a multi-specialty firm. We now have market leading practices in six key sectors.”

In the year 2013-14, the firm plans to strengthen new practice areas such as Consumer, Public Affairs and Corporate Social Responsibility. Bahal noted, “We need to remain relevant and lead the curve in serving the emerging needs of businesses in these complex times.”

Adfactors PR serves over 260 retained clients with staff strength of 320 consultants. The firm has its own presence in over 40 centres, which include all state capitals, stock market centres and other residual markets with a strong media environment.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video