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Adfactors, Integral, Madison in Holmes’ PR rankings

14-August-2012
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Adfactors, Integral, Madison in Holmes’ PR rankings

The Global PR Agency Rankings 2012 released by Holmes Report has stated that global public relations industry grew at 7.9 per cent in 2011 to reach $10 billion. This is similar to the eight per cent growth registered in 2010, when the industry size was pegged at $8.8 billion.

Globally, Edelman has retained its No. 1 rank with fee income of $614,900,000 in 2011. This is a 15.7 per cent hike over the $531,548,517 income in 2010.

Three Indian agencies find a place in the Global 250 Agency Ranking. Adfactors PR is ranked 87th with a fee income of $13,390,000. The agency, which was placed at 83 in 2011, has seen a dip of 3.2 per cent in its income.

On the other hand, Integral PR has registered a growth of 15.7 per cent in its income, which is up at $3,910,000. The agency is ranked 210, slightly up from 213 in 2011. Madison PR has seen a growth of 20 per cent in income at $3,000,000. The agency, which was ranked 237 in 2011, has risen to the 234th position in 2012.

As per the Holmes Report, small, midsize and independent firms once again outperformed the large multinational agencies. Such firms, submitting numbers for both 2010 and 2011, saw their fee income increase by an average of 10.4 per cent, reporting combined fees of $4.5 billion (up from $3.75 billion in 2010).

Publicly traded holding companies – WPP Group, Interpublic, Omnicom, Publicis Groupe and Havas – which between them own eight of the 10 largest public relations firms in the world, reported PR revenues of around $4.4 billion, with average growth of just less than six per cent.

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Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...