Adfactors has bagged the sports celebrity PR contract for Olympic gold medalist Abhinav Bindra.
Confirming this to exchange4media, Madan Bahal, MD, Adfactors PR, said that the initial contract was for one year. "Our mandate is to correctly position this iconic sportsperson holding the distinction of being the only Olympic gold medalist in the history of independent India. We have to project his mission to inspire confidence among youth and spread the culture of sports competitiveness and sports awareness in general and promote shooting in particular," he added.
Bahal further said that Adfactors PR would not be holding any events to promote Bindra, but would be doing PR around those events in which the ace shooter participates.
The contract with Bindra is an extension of Sports Practice set up by Adfactors early this year. The PR agency opened the account with the impressive IPL brand. For the Season 2 of IPL, Adfactors is handling the entire branding, besides offering communication support for management of events around the cricket league right up to managing the media centres and accreditation of journalists.
Bahal informed that Adfactors handled the public relations for the individual IPL teams, including the Delhi team owned by GMR; the Mumbai team owned by Reliance Industries; and the Hyderabad team owned by Deccan Chronicle. "Adfactors, which has also done some golf and tennis events, has been able to establish its Sports Practice well, especially after successfully handling IPL. Our unique differentiation is to offer a blend of domain knowledge with communication expertise. We could handle IPL successfully as we had the required bandwidth and expertise to handle multi-city events like IPO launches," Bahal added.
Riding high on PR contracts with IPL and Bindra, Adfactors is now getting ready to take a big leap in sports PR. Bahal informed, "In order to strengthen our Sports Practice, we will be doing sports events, besides working closely with sports bodies and sports sponsors. We will also be getting more aggressive in the domain of sports celebrity PR." Meanwhile, exchange4media has learnt that Adfactors has a number of sports celebrity PR deals in the pipeline.
Bahal further said that the agency had chalked out plans to make forays into non-sports celebrity PR. While the company would not get into Bollywood celebrity PR, it has identified legal and medicine domains for the celebrity PR foray. "We will go for professionals in these fields as they cannot do self-promotion and PR can serve as an important tool to get their message across," he added.