Maruti Suzuki India Ltd on Wednesday announced the appointment of Adfactors as its associate for public relations activities. It is for the first time that the auto major has opted for an external PR agency.
Confirming the development, Madan Bahal, Managing Director, Adfactors Public Relations, said, “We are happy that Maruti has decided to assign us the PR responsibilities. It is a reaffirmation of our strong domain expertise in the auto sector. We will be handling media relations and asserting them with consumer PR.”
Adfactors Public Relations has offices in 14 locations across India and international presence in Dubai and Singapore.