The 29th All India Public Relations Conference was hosted by the Chennai Chapter of the Public Relations Society of India (PRSI) from December 13-15. The theme of the Conference was PR and Infrastructure Development in India and PR Communication and Branding. The event brought together more than 250 PR practitioners from all over India.
Partha S Ghosh, Founder-Director of Boston-based Partha S Ghosh and Associates, delivered the keynote address, while several eminent people across business and brand communications such as Harish Bijoor and Prof Atul Tandon also addressed the gathering.
The three-day event had eight sessions on diverse but relevant topics such as ‘Urban Infrastructure – Boon or Bane?’, ‘Managing the Aviation Boom’, ‘Language and Visual Communications’, ‘Power – Energizing the Nation’, and ‘Implications on Agriculture and Environment’, besides covering various critical aspects of communication and PR.
At the valedictory session, awards were announced for excellence in the field of PR. Awards were given in 14 categories. The awards committee had received 86 entries covering House Journals (English and Hindi), Bulletins (English and Hindi), mass awareness and corporate campaigns, annual reports, corporate brochures, films (English and Hindi), e-newsletters, public relations in action, websites and event management.
Zelma Lazarus, CEO, Impact India Foundation, received the Lifetime Achievement Award from PRSI. The awards were given away by K K Acharya, MD, Chennai Petroleum Corporation Ltd and office bearers of National and Chennai Chapters of PRSI.