20:20 MSL India, part of MSLGroup, Publicis Groupe’s flagship speciality communications, PR and events network, has been appointed by Hay Group as their strategic communications partner in India.
Hay Group, which entered the Indian market seven years ago, is one of the leading premium management consulting companies and is the largest people consulting organisation by revenue and clients in India. 20:20 MSL will work with Hay Group to build brand awareness and manage its reputation as a global management consulting firm that works with business leaders to develop talent, organise people to be more effective and motivate them to perform at their best.
Commenting on the development, Gaurav Lahiri, Managing Director, Hay Group India, said, “We were interested on partnering with an agency that understood our philosophy of transforming people and organisations to realise their potential. With 20:20 MSL’s deep social media expertise, deep sector knowledge and experience, and its capability to seamlessly implement national campaigns, we hope to reach out to Indian business leaders, differentiate ourselves as a strong knowledge driven firm with proprietary insights and become the preferred partner of industry in India.”
20:20 MSL’s seven offices across India will work with Hay Group on a nationwide mandate, spearheaded by 20:20 MSL’s NCR office in New Delhi. The agency has been tasked with drawing on its integrated communications expertise to creatively engage audiences that includes CEOs and CXOs of Indian industry, across traditional as well as social media platforms. Hay Group will draw on 20:20 MSL to build brand familiarity and also sensitise Indian businesses, including family-owned businesses to the value that leadership development and talent management can add to their enterprises. The agency will also leverage insights from the network’s Brand &Talent Practice in India.
Commenting on the appointment, Amrit Ahuja, Vice President, 20:20 MSL, said, “As the Indian economy grows and Indian companies expand overseas, the focus on managerial talent and leadership has grown manifold. Indian businesses, including many family owned businesses are on the lookout for experts and specialists who can help them achieve business objectives through development of competencies in the areas of leadership development and talent management. We look forward to building the Hay Group brand in India and aid the dissemination of global best practices and knowledge that it brings to Indian industry.”
Prashanti Mikayla, Senior Manager, Brand & Talent, Hanmer MSL, added here, “Acquiring the right talent has become the third most important driver for organisational growth and CEOs worldwide have begun to factor this into their strategies. In the present turbulent market conditions, with a dearth of the ‘right fit’, the need is to focus on attracting, engaging and retaining talent that reinforces the purpose of the company and promises a direct impact on the bottomline. With this appointment, we believe that the Hay Group can benefit from MSLGroup’s Brand & Talent Practice to fortify their employer brand in the Indian industry.”