20:20 MSL, previously known as 20:20 Media, unveiled its new brand vision and identity on February 16, 2011, aligning with MSLGroup, Publicis Groupe’s flagship speciality communications, PR and events global network. 20:20 MSL had joined MSLGroup in October 2010.
The unveiling of the new brand identity and vision, and evolved agency name to 20:20 MSL, is part of a strategic plan to maximise the benefits of the MSLGroup global network to the clients, staff and services of 20:20 MSL, as well as better integrate the global organisation.
The latest announcement also strengthens the marketplace position of the overall MSLGroup India brand, which features three firms – 20:20 MSL, Hanmer MSL and 2020Social.
Commenting on the development, Glenn Osaki, President, MSLGroup Asia and Chair of MSLGroup India Management Board, said, “The seamless integration of 20:20 Media joining us last year, the creation of MSLGroup India which followed, and now 20:20 MSL adopting MSLGroup’s vision and identity, underscores our aggressive approach to serving the needs of our clients and staff in the India marketplace. Today’s move is the latest step in MSLGroup India’s commitment to providing MNCs doing business in India and local brands looking to expand abroad with greater depth of creativity, engagement and value through specialised communications services and strategic consulting.”
Sunil Agarwal, Managing Director, 20:20 MSL and member of MSLGroup India Management Board, added here, “By joining MSLGroup and Publicis Groupe, we benefitted from access to insights, expert training and strategic communications tools. Now that we have aligned ourselves with MSLGroup’s vision and identity, we can continue to leverage the network’s deep experience and vast reach to bring even greater value to our clients, staff and business operations in India.”
Combined, MSLGroup India is said to be the nation’s largest network, including more than 550 communications consultants, 16 offices and an activation network reaching 125 additional cities across India. While 20:20 MSL and Hanmer MSL maintain separate operations, they are guided by a common MSLGroup India brand and business strategy, which is managed by the MSLGroup India Management Board comprising representatives from each agency.
The expansion of key specialised communications services and strategic consultancy areas important to clients in India, including digital and social media, crisis and issues management, corporate responsibility and employee communications, will be the core focus points.