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‘We will see PR being leveraged beyond traditional press relations to enable deep stakeholder engagement’

11-February-2010
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‘We will see PR being leveraged beyond traditional press relations to enable deep stakeholder engagement’

“As the science of influence, public relations plays a central role in building and sustaining corporate reputation through powerful communication of a company’s good work. As we look forward into 2010 and beyond, we will see PR being leveraged far beyond traditional press relations to enable deep stakeholder engagement on a sustained basis, forming a key to protecting and enhancing corporate reputation,” says Shobha Vasudevan, Manager-Marcom & PR, Canon India. More

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