PRWatch ‘We will see PR being leveraged beyond traditional press relations to enable deep stakeholder engagement’

‘We will see PR being leveraged beyond traditional press relations to enable deep stakeholder engagement’

Author | exchange4media News Service | Thursday, Feb 11,2010 6:32 AM

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‘We will see PR being leveraged beyond traditional press relations to enable deep stakeholder engagement’

“As the science of influence, public relations plays a central role in building and sustaining corporate reputation through powerful communication of a company’s good work. As we look forward into 2010 and beyond, we will see PR being leveraged far beyond traditional press relations to enable deep stakeholder engagement on a sustained basis, forming a key to protecting and enhancing corporate reputation,” says Shobha Vasudevan, Manager-Marcom & PR, Canon India. More

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