Top Story


Home >> PR - Watch >> Article

‘There’s a crying need for benchmarks in PR’

Font Size   16
‘There’s a crying need for benchmarks in PR’

“The need of the hour is to stop functioning as media relations experts and turn into strategic communications consultants,” affirms Glenn Osaki, MSLGroup Asia More


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Ram Mehrotra, Vice-President, Decorative Sales and Marketing, Kansai Nerolac Paints, pitches the importance of an influencer in the paints industry

Sandeep Goyal on making the right career choice, becoming an entrepreneur, data theft and more, in this week's column

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab