Top Story

e4m_logo.png

Home >> PR - Watch >> Article

‘The way of practising PR in the current realms of the market is yet to be fully established’

02-February-2010
Font Size   16
Share
‘The way of practising PR in the current realms of the market is yet to be fully established’

“The changing patterns of the mindset, coupled with the multiple choices and expansive knowledge, will drive the PR industry in India to reorganise the services. PR in India is not new, but the way of practising PR in the current realms of the market is yet to be fully established, and this will change the importance of the PR services being provided and financial returns to the agencies in the coming years,” says Ashok Kapoor, Chief Advisor, IconPR.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve