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‘The way of practising PR in the current realms of the market is yet to be fully established’

02-February-2010
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‘The way of practising PR in the current realms of the market is yet to be fully established’

“The changing patterns of the mindset, coupled with the multiple choices and expansive knowledge, will drive the PR industry in India to reorganise the services. PR in India is not new, but the way of practising PR in the current realms of the market is yet to be fully established, and this will change the importance of the PR services being provided and financial returns to the agencies in the coming years,” says Ashok Kapoor, Chief Advisor, IconPR.

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