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‘PR needs to keep pace with the changes in media’

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‘PR needs to keep pace with the changes in media’

“Effectiveness of PR can be best measured by perception audits with key stakeholders of clients. PR needs to keep pace with the changes in media. Given the emergence of social and digital media and citizen publishers, clients would need to increasingly move to campaigns which integrate both offline and online initiatives,” says Atul Ahluwalia, President – India, Corporate Voice Weber Shandwick. More


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