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PRWatch ‘PR goes beyond media and editorial visibility’

‘PR goes beyond media and editorial visibility’

Author | exchange4media News Service | Thursday, May 21,2009 8:45 AM

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‘PR goes beyond media and editorial visibility’

“The PR industry in India is still media led and has the traditional approach. The expectation from PR is to deliver media coverage, while PR goes beyond media and editorial visibility,” says Lokesh Tiwary, Group President, Rediffusion Y&R PR and CEO, Showdiff Worldwide.

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