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‘PR can be equated with good word of mouth’

05-February-2008
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‘PR can be equated with good word of mouth’

LINOpinion is rapidly moving towards a systems and knowledge driven approach. In the world of high clutter, high competition and technological parity, it is the idea, and the level of engagement and loyalty that differentiates. Customised solutions rather than standard transactions will mark a key turning point. Measurement and accountability will be the buzzwords of tomorrow.

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