Zip Telecom through its branded pay phone system Zip Fone, is expecting to earn Rs 40 crores by next year. It is currently earning Rs 5 crores from advertising.
According to industry sources, the branded pay phone system, Zip Fone, provides several advertising options at its booth: a backlit acrylic header, a six inch Liquid Crystal Display (LCD) screen, pre-programmed dial buttons and a panel. Currently its major clients are Cadbury, Essar Cellphone and Colgate Palmolive.
According to the company sources, the 15 inch by 12 inch backlit header, known as Zip Contact, is available to advertisers for Rs 800 per month. Currently, Essar Cellphone is advertising on Zip Contact. The LCD screen, called Zip Screen , can run 24 scrolls of 10 second each. Interested companies could have their banners and wobblers on the Zip Fone booth for Rs 5000 per month. The company is also open to conducting joint marketing exercises with its clients.
To promote itself as an effective media option, Zip Telecom is also advertising on TV. Zip Telecom entered India in 1999 and has 18,000 franchises across the country.