Growing competition in the B segment of the Indian car market has prompted Maruti Udyog Ltd. to launch a fresh variant of Zen with electric power steering, front power windows and rear wiper and washer as standard fittings.
Priced at Rs 3.69 lakh (ex-showroom New Delhi) and is a notch higher than the Zen base model which is priced at Rs 3.4 lakh. The price positioning pits the new variant against competition from Hyundai Motors and Fiat India.
According to industry analysts, Maruti's strategy is to keep its market share intact by offering variants in different price segments. The LXi is the seventh Zen variant if one does not count the nine special variants for the physically challenged.
The base model is priced at Rs 3.4 lakh, the VX at Rs 3.78 lakh, the VXi at Rs 3.99 lakh, the AX (automatic transmission) at Rs 4.88 lakh and two diesel variants cost Rs 3.78 lakh and Rs 4 lakh, respectively.
Then there is also a deluxe version of the car available. Besides the multiple price positioning gameplan, Maruti has also decided to offer the LXi only in New Delhi, the National Capital Region, Mumbai, Bangalore and Chennai.
Maruti has so far sold 3.8 lakh units of Zen in the domestic market and exported another 1.7 lakh units.