All channels in Zee are likely to turn ‘digital’ and ‘pay’ by the middle of this year. At present, Zee News, Zee TV and Zee Music are the only free-to-air channels. Rest including Zee Cinema, Zee Alpha, Zee English and Zee MGM is pay channels.
Zee’s competitor, Star TV, already has a complete bouquet of pay channels: Star News, Star Plus, Star World, Star Movies, Star Gold, Channel V, ESPN-Star Sports and National Geographic. While Star charges Rs 24.75 per subscribers per month for the entire bouquet, Zee charges Rs 12.50 for the existing pay channels in the Zee group. According to a leading cable operator based in Delhi, Zee is going ‘pay’ to garner extra revenue at a stage when it’s not doing well financially.