‘BBC Good Homes’, a UK-based magazine, has been launched in India by Worldwide Media. The Indian edition will target the urban homemaker and would be high on décor and style, with a pulse on home interiors and lifestyle.
Tarun Rai, CEO, Worldwide Media, said, “This is the right time for ‘BBC Good Homes’ to foray into India. The economy is booming, people are buying houses, and are realising that their homes reflect their individuality; international brands and trends are hitting India; and décor and lifestyle are gaining importance. ‘BBC Good Homes’, with its mix of international and Indian content, would be an authoritative magazine for house proud Indians.”
Rai further said, “This is Worldwide Media’s second launch in quick succession after the launch of fashion magazine ‘Grazia’. More titles are to follow shortly. Worldwide Media would probably be the only company in India with such a large portfolio of brands to cater to diverse audiences.”
Commenting on the magazine’s launch in India, Tara Kaushal, Editor of ‘BBC Good Homes’, said, “I am confident that ‘BBC Good Homes India’ will have a strong connect with the Indian homemaker. With a focus on real homes and offices, property, art, gardens and flowers, current trends in décor, we expect the magazine to become a trusted design companion to those who take pride in their homes.”
‘BBC Good Homes’ is a monthly magazine and is priced at Rs 100. The magazine will be distributed in Mumbai, Delhi, Pune, Ahmedabad, Bangalore, Chennai, Hyderabad and Kolkata initially.