Worldwide Media Pvt Ltd, the Times Group and BBC Worldwide JV, has launched Home Trends, one of the most widely read architecture and design magazines in the world. Currently in 10 countries, India will be the 11th edition of this magazine. Launching in India as the Home Trends series, the magazine is well poised to meet the demand for a world-class source of reference on Architecture and Design.
Talking about the launch, Tarun Rai, Chief Executive Officer, Worldwide Media Private Limited, said, “Home Trends is not for the impulse buyer. This is a magazine; in fact we call it a Bookazine, for professionals. And there is a lot of value we will be providing to these professionals. This is a very practical source of ideas and inspiration with comprehensive details of each project featured. Moreover, we do believe that home owners too will not mind ‘investing’ in this bookazine to do up their homes.”
The success of Trends internationally has been due to its ability to communicate ageless architecture and design ideas in an uncluttered format with strong visual appeal. Trends goes beyond the conventional concept of a magazine in more than one sense. In fact the publication is not dated at all, and readers hold on to the volumes, as each one is a collectible.
The Indian edition, Home Trends, will offer an exciting mix of International and Indian trends in the architecture and design space. It will also offer a global platform to Indian architects and interior designers as their work will be showcased globally through the website and other editions of the magazine.
Priced at Rs.250, Home Trends will have 10 issues in a year, each offering a unique subject ranging from bedrooms, kitchens, exteriors to commercial design. The launch issue will cover homes – all aspects of residential architecture, including remodeled homes and apartments, interiors and landscaping. Moving ahead, there will also be issues dedicated to kitchens, bathrooms, commercial design, exteriors and more.
Largely popular as a trade magazine, Home Trends will also have a fair share of consumers beyond that. This set comprises new home buyers and people renovating their homes. In India too, the magazine will target two groups – the design industry professionals as well as the home makers, and will be available in select outlets like Crossword, Landmark and key bookstores across four cities (Mumbai, Delhi, Kolkata and Bangalore) to begin with.
Anupama Bhalla, Brand Publisher, Worldwide Media Private Limited, added, “Subscriptions are going to form a large percentage of total sales. We are focusing our attention on appropriate databases to reach out to audiences that would be interested in design and architecture. We are also reaching out to architecture and design institutes. Besides, we have also got a lot of interest from premium bookstores keen to stock Home Trends.”