Top Story


Home >> Media – Print >> Article

World Newspaper Congress 2008: ‘Newspapers are winning well in a world of digital fragmentation’

Font Size   16
World Newspaper Congress 2008: ‘Newspapers are winning well in a world of digital fragmentation’

Newspapers are well-placed to succeed in the modern media environment, and forecasters who predict the industry’s decline are making “a profound mistake”, this remark of Gavin O’Reilly, President, World Association of Newspapers, set the tone for the Day 3 morning sessions at the 61st World Newspaper Congress in Göteborg, Sweden.

Making the case for a vibrant future for the newspaper industry, O’Reilly said, “The fact is that newspapers are winning well in a world of heightened digital fragmentation. In properly assessing the performance of newspapers, one needs to calmly analyse the underlying audience trends for our industry – the quantum of our readership and the quality demographic that we deliver, coupled with the incremental and growing audience that we garner from online. And the conclusion is that our industry is extremely well-positioned at weathering the storm that is media fragmentation, guaranteeing as we do sizeable, reliable and relatively stable audiences.”

He noted that newspapers were a $190 billion dollar industry globally, reaching 1.7 billion readers daily, and the industry was expected to grow its advertising by 17 per cent over the next five years, or at a faster rate than the preceding five years.

“Newspapers are a vibrant, relevant and commercial proposition for readers and advertisers alike. For investors, the investment in new technology and the delivery of new audiences produces an unrivalled cocktail of success: strong, definable demographics coupled with strong margins delivering consistent returns,” O’Reilly added.

He further said, “All of us in the industry know the big strategic issues and challenges at play in the fast evolving digital world – and, the really successful publishers are those who recognise and capitalise on the newspaper’s relative position in the busy media matrix. Happily, that is the majority of publishers today.”


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems