Top Story


Home >> Media – Print >> Article

With competitors hiking cover price and ad rates, The Statesman also undergoes price revision

Font Size   16
With competitors hiking cover price and ad rates, The Statesman also undergoes price revision

Another major newspaper in the country has undergone price revision. Reliable sources at The Statesman informed exchange4media that it has “reduced the price from Rs 5 to Rs 3” with the intention of “expanding our reach.” The concluding quarter of FY 17 has witnessed several fluctuations in cover prices and advertisement rates.

In mid-February, Chennai-based newspaper The Hindu was re-launched at a cover price of Rs 10. Earlier, the newspaper was selling at Rs 8. Just three days back, Bennett Coleman hiked the advertising rates by 8–10 per cent for the various newspaper brands of The Times Group. The company announced that the increase was to enable the newspaper “to continue to innovate”, which in turn required them to heighten investments in “content, copies, distribution networks, technology, etc.”

If the word at The Statesman is to be trusted then one of the costliest English language dailies will follow suit by reducing its cover price. Besides The Hindu, ZMCL’s dna also sells at a cover price of Rs 10. Re-launched as a 32-pager in New Delhi on October 11, dna took an aggressive stance against competitors by urging readers to #SayNoToJunk. Now, the newspaper is all set to enjoy greater autonomy following the approval of “demerger of print media undertakings” of ZMCL by the company’s equity shareholders on March 27.   

The past few months have resulted in the print industry going through several ups and downs. Besides the retrenchments at ABP Group and HT Media, Deccan Herald folded up its Delhi edition in December. On Tuesday, the Enforcement Directorate (ED) attached Rs 263 crore worth movable and immovable assets of Deccan Chronicle Holdings Limited (DCHL) in relation to a bank fraud case. 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...