Dainik Bhaskar INK Awards is an initiative by exchange4media group. The first edition of the Awards will recognise work done between January 1, 2013 and December 31, 2013. The Awards have been instituted to reward creativity in newspaper advertising and to recognise the talent behind it. Award ceremony will be held in Mumbai today at ITC Grand Central.
In its inaugural year, the Awards aim to reward creativity in newspaper advertising across 21 categories. There were a total of 497 entries received from across agencies, publications and clients like McCann, Ogilvy & Mather, HUL, Titan, Tata Housing, Godrej Properties, Lodestar UM, GroupM, Madison, Zee, Star, Viacom18, BCCL, DNA, Malayala Manorama, etc.
The Awards seek to raise the profile and standard of print advertising in India and to reward strategic thinking, innovation, creativity and effectiveness in all media in this sector. They will also honour the outstanding contributions made by various individuals and organisations to the print advertising industry.