Top Story

e4m_logo.png

Home >> Media – Print >> Article

Wills Sport plans to open 24 retail stores by August

10-May-2001
Font Size   16
Share
Wills Sport plans to open 24 retail stores by August

ITC’s lifestyle retail division, Wills Sport, plans t open 24 retail stores across the country by August end. The company feels that it has lost precious time coping with teething problems and it’s time the retail division expanded at a breakneck speed to hit the 100 store mark within the next three years. The idea is also to explore the possibility of taking the brand abroad.

The company opened its first store in July last in Delhi. Some of these cities identified for the new stores are Chandigarh, Ambala, Bareilly, Ranchi, Coimbatore, Trichi, Hyderabad, Pondicherry, Mangalore, Cochin, Thiruvananthapuram, Calicut, Bangalore, Pune, Aurangabad, Belgaum, Indore.

While stores in the metros will be owned and managed by the company, the stores in the small to medium stores towns will be franchisee owned. Lifestyle retail along with greeting cards was identified as potential growth areas because it was in sync with ITC’s strength in consumer research, real estate and paper.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.