Top Story

e4m_logo.png

Home >> Media – Print >> Article

Wijeya Newspapers, TELiBrahma in strategic pact for print publishing

19-June-2013
Font Size   16
Share
Wijeya Newspapers, TELiBrahma in strategic pact for print publishing

Mobile advertising solutions company TELiBrahma has announced its partnership with Sri Lanka based Wijeya Newspapers Group to bring interactive print content live on readers’ mobiles/ tabs.

The partnership is to augment editorial and advertising content of TELiBrahma and Wijeya Newspapers Group across ‘Ada’, a Sinhalese paper, and ‘Daily Mirror’, an English paper. Ada and Daily Mirror are publications from the Wijeya Newspapers Group. These two papers will be powered by PointART mobile app of TELiBrahma.

By integrating augmented reality, ADA and Daily Mirror will be able to bring interactivity to static print pages with 3D models, videos, slideshows, social media connect, links to download content and emphasize the importance of connecting print publications with digital engagements through mobile.

On the partnership with TELiBrahma, Gehan Blok, Manager – Digital Media, Wijeya Newspapers said, “This partnership, in enabling static print content to come live on mobiles/tabs, will help us bridge the gap that exists between newspapers and multimedia content, and provide an all-new experience for our readers. It would add a new dimension and excitement to print content; we see great opportunities for brands and other advertisers to capitaliSe on this new technology to engage with target audiences. TELiBrahma has assisted us in creating and developing one of the best user experiences for an application of this nature.”

PR Satheesh, Principal, TELiBrahma added here, “We are extremely excited to partner with Wijeya Newspapers, leaders in the print media space in Sri Lanka, and we believe this will add tremendous value to their readers. The app powered by POINT of TELiBrahma is a way to connect physical world with exciting digital engagements.”

 

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited