Top Story

e4m_logo.png

Home >> Media – Print >> Article

Whirlpool India up its market share to 24%

26-November-2001
Font Size   16
Share
Whirlpool India up its market share to 24%

Whirlpool of India has consolidated its leadership in the domestic refrigerator market. It has managed to up its market share from around 24 per cent last year to around 26 per cent during the first nine months ended September 2001.

Whirlpool has gained at the cost of Daewoo and BPL, which have slipped during the first nine months. At the same time, market share of Korean electronics majors, Samsung Electronics and LG Electronics too have slipped marginally.

BPL’s overall marketshare dropped from 6.8 per cent last year to around 5 per cent during the first nine months ended September, 2001.

The gains for some of the select players have come despite the overall sluggishness witnessed in the refrigerator market. The industry, in fact, witnessed a degrowth of around nine per cent during the first nine months of the year. The worst hit has been the frost-free segment, which has witnessed a degrowth of over 15 per cent against an overall degrowth of around 9 per cent. The overall market for refrigerators last year stood at around 3.2 million.

Whirlpool is followed by Kelvinator, which commands a market share of around 20 per cent, up from a little over 19 per cent last year.

According to an industry source, as per the ORG data for the first nine months ended September, major gains for Whirlpool have come in the direct cool segment, which accounts for close to around 85 per cent of the total refrigerator market.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.