Whirlpool of India has consolidated its leadership in the domestic refrigerator market. It has managed to up its market share from around 24 per cent last year to around 26 per cent during the first nine months ended September 2001.
Whirlpool has gained at the cost of Daewoo and BPL, which have slipped during the first nine months. At the same time, market share of Korean electronics majors, Samsung Electronics and LG Electronics too have slipped marginally.
BPL’s overall marketshare dropped from 6.8 per cent last year to around 5 per cent during the first nine months ended September, 2001.
The gains for some of the select players have come despite the overall sluggishness witnessed in the refrigerator market. The industry, in fact, witnessed a degrowth of around nine per cent during the first nine months of the year. The worst hit has been the frost-free segment, which has witnessed a degrowth of over 15 per cent against an overall degrowth of around 9 per cent. The overall market for refrigerators last year stood at around 3.2 million.
Whirlpool is followed by Kelvinator, which commands a market share of around 20 per cent, up from a little over 19 per cent last year.
According to an industry source, as per the ORG data for the first nine months ended September, major gains for Whirlpool have come in the direct cool segment, which accounts for close to around 85 per cent of the total refrigerator market.