The second issue of India’s first automobile e-paper is releasing on February 4, 2008. This digital publication is targeted at all online readers interested in automobiles and attempts to fill in gaps that have existed in the Indian automobile publishing landscape. Released in a tabloid size format, the publication at the moment has 12 pages, while the digital technology is provided by online service provider Pressmart.
The inaugural issue was launched on January 7, 2008 to coincide with the start of the Auto Expo 2008 in Delhi, and has since been a runaway success in terms of viewership and page views from all over the world.
Nirmal Kumar Sharma, Founder and Editor of WheelsUnplugged, said that the e-paper had free registrations at the moment and had seen subscribers coming in from top metros of India, North America, and Australia.
The second issue claims to have some interesting sections hereto not found in the automobile publications of the country. While the entire industry is going over trying to chronicle the new arrivals, WheelsUnplugged goes a step further by asking a pertinent question – ‘Are we making intelligent vehicle choices?’ – in its cover story.
The e-paper has claimed that the initial response from clients to advertise had been encouraging and plans were being put in place to offer customised solutions for such association either through advert placements within the pages of the tabloid along with video clips embedded for a complete multi-media experience and options for complete branding of one issue in print for direct mail exercises.