Top Story


Home >> Media – Print >> Article

WheelsUnplugged’s second issue to vow auto lovers

Font Size   16
WheelsUnplugged’s second issue to vow auto lovers

The second issue of India’s first automobile e-paper is releasing on February 4, 2008. This digital publication is targeted at all online readers interested in automobiles and attempts to fill in gaps that have existed in the Indian automobile publishing landscape. Released in a tabloid size format, the publication at the moment has 12 pages, while the digital technology is provided by online service provider Pressmart.

The inaugural issue was launched on January 7, 2008 to coincide with the start of the Auto Expo 2008 in Delhi, and has since been a runaway success in terms of viewership and page views from all over the world.

Nirmal Kumar Sharma, Founder and Editor of WheelsUnplugged, said that the e-paper had free registrations at the moment and had seen subscribers coming in from top metros of India, North America, and Australia.

The second issue claims to have some interesting sections hereto not found in the automobile publications of the country. While the entire industry is going over trying to chronicle the new arrivals, WheelsUnplugged goes a step further by asking a pertinent question – ‘Are we making intelligent vehicle choices?’ – in its cover story.

The e-paper has claimed that the initial response from clients to advertise had been encouraging and plans were being put in place to offer customised solutions for such association either through advert placements within the pages of the tabloid along with video clips embedded for a complete multi-media experience and options for complete branding of one issue in print for direct mail exercises.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video