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Weekly magazine ‘Saptahik Sakal’ undergoes repositioning

13-June-2011
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Weekly magazine ‘Saptahik Sakal’ undergoes repositioning

Marathi weekly magazine Saptahik Sakal has undergone a repositioning exercise. Magazine has hit the newsstands with new logo, design and content. The cover price of the magazine has also been changed from Rs.10 to 12 per copy and group is also planning to revise ad rates of the magazine. These changes have been done by the agency Elephant Strategy+Design.

Speaking on the development, Abhijit Pawar, MD, Sakal Media Group, said, “Saptahik will be a fresh, easy reading weekly for time-strapped readers. The weekly also promises to encompass spiritual aspects that have become a necessity to heal today’s fast paced lifestyle.”

Meanwhile, Indranil Datta, Senior VP noted, that soon other magazines of the group will also go through these changes to better serve the aspirations of the progressive Marathi readers.

Saptahik Sakal is the latest addition to the slew of changes that has been brought about by the Sakal Media Group, since January, to refresh their product content and portfolio.

An official note from the group noted that the all new Saptahik is aimed at progressive young families that are part of the rapid urbanisation of Maharashtra. The new magazine will now be more progressive with orientation towards the liberal, educated Marathi family with content ranging from success stories, young achievers, gadgets, travel, finance management, grooming, relationships, parenting, lifestyle, world-cuisine, entertainment etc. Saptahik will always have a positive tone of voice, will showcase inspirational stories and present a unique point of view beyond knowledge sharing. The content will provide the readers with a global outlook. The new logo also displays fresh, uncluttered and contemporary look. Layouts and visual treatment of stories will be at par with international publications. Saptahik will have special issues on topics that matter to young, progressive and ambitious readers.

An official statement announces, “The new look magazine is poised to reach its already huge base of progressive Marathi families and also add new readers who are sure to find resonance with the magazine with new and fresh look and content.”

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