Top Story


Home >> Media – Print >> Article

We hope to consolidate in Delhi and then go on from there: MJ Akbar on The Sunday Guardian

Font Size   16
We hope to consolidate in Delhi and then go on from there: MJ Akbar on The Sunday Guardian

MJ Akbar’s newspaper, ‘The Sunday Guardian’, completed six months on July 1, 2010. The newspaper weekly is published simultaneously from Delhi and London. The London edition is published under the name ‘India on Sunday’. Priced at Rs 3, ‘The Sunday Guardian’ is published by Akbar’s MJP Media Pvt Ltd. Veteran advocate Ram Jethmalani is Chairman of the Board.

Commenting on the paper’s journey so far, Akbar told exhange4media, “It is remarkable how quickly ‘The Sunday Guardian’ has been recognised as an independent brand without any extravagant spend in marketing the product. This has happened largely due to word of mouth, which also accounts for its circulation success and the fact that it has already started attracting advertisements.”

Speaking about the marketing and distribution strategies and future plans, Akbar said, “We hope to consolidate in Delhi, which is the most important media market in India, and then go on from there. We recognised a vacant space in the market, which was the absence of a Sunday paper (we only had papers printed on a Sunday, which is quite a different matter), and have filled that space. The circulation response has been enthusiastic and even beyond our expectations. The response of the advertisers has been fantastic too – and this is a claim that can be verified by a look at the Sunday newspaper.”

Meanwhile, ‘The Sunday Guardian’ will soon enter the digital space by launching an e-paper edition. The design for the same has been completed. However, there are no plans to make ‘The Sunday Guardian’ a daily anytime soon.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign