It is for the first time that the company has opted for online contests to promote Clorets. To create awareness for the contest, the company is all set to launch a high-profile television campaign on December 24, 2000. The firm has joined hands with Channel V to design the creatives. To target the youth segment the firm will be airing the TVC on Channel V.
According to C2W chief operating officer Ranganath Thota, the objective of the online contest is to build awareness for Clorets with Netizens through an interactive contest. "This contest is in fact a pioneering effort from both C2W and Clorets.
Created by C2W, the contest will run till December 13, 2000. Under the contest, the winner gets a scuba-diving trip to Goa