WAN publishes reports on future of newspaper industry

WAN publishes reports on future of newspaper industry

Author | Supriya Thanawala | Monday, Jun 11,2007 6:12 PM

WAN publishes reports on future of newspaper industry

The World Association of Newspapers (WAN) has just published and released five new strategy reports on some important and recent developments in the newspaper industry globally.

The reports covered the topics of increasing digital revenue development, best practices in advertising, innovative management systems, newspaper company re-organisation, and the power of local focus.

These were released as part of WAN’s ‘Shaping the Future of the Newspaper Project’ at the World Newspaper Congress and World Editors Forum in Cape Town, South Africa. The purpose was to discuss how publishers could benefit from the creation of these opportunities.

The project and reports are an exclusive service to WAN members, who will receive the reports, and can download their electronic versions from the SFN website www.futureofthenewspaper.com.

The report on ‘Benchmarking New Digital Revenues’ includes the WAN benchmarking study, conducted in partnership with the US research firm Borrell Associates. It tracks digital revenue growth across key categories and forecasts trends for the coming years.

The ‘Advertising Best Practices’ report focusses on three strategies that could move newspaper advertising departments towards better profitability -- the managing yield and pricing management, focussing on ad effectiveness, and developing the digital sales department. Harivansh, Editor-in-Chief, Prabhat Khabar, said that he was one of the 1,600 delegates who participated in the WAN from across the world. Prabhat Khabar is published from Jharkhand, Patna, Kolkata and Siliguri, “A lot of issues were discussed, including innovations in new media and digital media. There were many revealing facts discussed during the forum. I got a lot of new inputs and new ideas through this,” he said.

The ‘Power of Local Focus’ report examines how changing market forces have propelled the local newspaper market into a new strategy focussed on the ‘Four Ns’ -- newspapers, neighbours, niches and networks.

‘Reorganising the Newspaper Company’ examines how the rapidly changing media landscape is pushing companies worldwide to transform themselves to reach wider audiences, increase advertising revenues and make processes more efficient.

‘Innovative Management Systems’ looks at how large and small newspaper companies around the world are implementing technology systems to create workflow efficiencies, save money and improve customer service, while at the same time consider present and future return on investment.

‘New Print Products’ examines the proliferation of new newspaper genres, the surge of new free titles, and the trend of compacts and the shrinking newspaper format.

WAN is a Paris-based global organisation for the newspaper industry and represents a total of 18,000 newspapers. Its membership includes 77 national newspaper associations, newspaper companies and individual newspaper executives in 102 countries, 12 news agencies and 10 regional and world-wide press groups.

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