Top Story

e4m_logo.png

Home >> Media – Print >> Article

WAN-IFRA 2009: ‘Outsourcing repetitive editorial functions can be part of a solution’

04-December-2009
Font Size   16
WAN-IFRA 2009: ‘Outsourcing repetitive editorial functions can be part of a solution’

Recession has seen the newspaper industry trim its flab in terms of the number of pages and, of course, the staff. At the World Editor’s Forum 2009, the issue was discussed and debated in the session ‘Shrinking newsroom: Is editorial outsourcing the solution?’. The panelists comprising Arun Jethmalani, CEO, ValueNotes; Tony Joseph, CEO and Co-founder, Mindworks, Global Media Services; John Spencer, Managing Editor, Press Association, UK; and Stella Dawson, Editor, Global Treasuries, Reuters, UK made presentations that made it amply clear that outsourcing some of the ‘packaging’ functions of a newsroom could be part of the solution. The session was moderated by Alejandro Miro Quesada, Director, Cosas Internacional, Peru.

Arun Jethmalani of ValueNotes kicked off the session with his insight on outsourcing editorial functions and the nuances of it. “Newspapers should look at outsourcing strategically and not tactically,” he said. He further emphasised that it was part of a strategic decision of a company and that it could enhance the efficiency of the organisation if implemented in a planned way.

John Spencer of Press Association took the thought forward and shared his experience and learning of actually off-shoring work of British and North American publications to their centres in Mangalore and Pune in India. Some of the key things that he said one would have to keep in mind regarding outsourcing were complete understanding of the editorial and work flow process before initiating the outsourcing function, complete support from business leaders, and business sense. “If you are not saving 30-40 per cent of your cost across all functions and not only editorial, it won’t make sense to outsource the functions,” he said while explaining the challenges.

Tony Joseph of Mindworks stressed on the point that in today’s challenging scenario, outsourcing repetitive editorial process of newspapers was the key to maintaining their core proposition and position for the future. “It allows you to re-focus the organisation and get ready for the future,” he said. Concerns of quality, constraints of loss of control and resistance to dramatic change were three key concerns that newspapers had in going forward with the outsourcing process, he said.

Stella Dawson of Reuters then gave a perspective that their news agency had moved beyond giving wholesale news in a platter at the door steps of publications to actually customising solutions based on the needs and design of the newspaper. She gave the example of their association with International Herald Tribune on a similar model. “Partnering does not have to be off-shoring, but can be developed with working with the right partner,” she said.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business