Vogue turns one in India; close to operational breakeven

Vogue turns one in India; close to operational breakeven

Author | exchange4media Mumbai Bureau | Saturday, Sep 27,2008 8:22 AM

Vogue turns one in India; close to operational breakeven

Lifestyle magazine Vogue has completed one year in India and is celebrating its first anniversary with a special issue that hit newsstands on September 25. The magazine claims to have an audited, proven and continuous print run of 50,000 copies every month since its launch in October 2007.

Alex Kuruvilla, Managing Director, Condè Nast India, said, “It’s been a remarkable year at Conde Nast India. Whether it’s the incredibly talented team that we have put together, the world-class content we have created, the powerful brand equity we have established or the very impressive roster of clients that grace the covers of Vogue. All these have led to one thing – fantastic business results, close to operational breakeven in our first full year of operations.”

Speaking about the anniversary issue, Priya Tanna, Editor, Vogue India, said, “Vogue celebrates a rising, new India. Right from our selection of India’s 50 most glamorous women to our exclusive interviews with Marc Jacobs, Shah Rukh Khan and John Galliano, this issue is packed with the world’s most glamorous people. And who better to grace the cover of this mega-issue than India’s most famous and beautiful face, Aishwarya Rai Bachchan.”

Official statement issued by Condè Nast India informs that Vogue India broke the norm of low-cost, low-impact marketing by investing in above-the-line activities such as splashy billboards across cities and eye-catching point-of-sale displays. Vogue India retails at more than 5,500 outlets across India, and has high sales in metros like Mumbai, Delhi and Bangalore. In order to cater to the rising demand for Vogue India in international markets, it is also available in cities like New York, London, Paris, Milan and Dubai.

Arjun Mehra, Publisher, Vogue India, claimed, “The past year has seen record numbers in advertising – the highest any luxury magazine in India has achieved. Our anniversary issue has over 200 pages of advertising, with a total pagination of over 450 pages, a record breaker in its own right.”

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