Condé Nast is finally ready with its India plans. The publishing house is beginning its India stint with Vogue, which would be launched in Autumn 2007. The magazine will be based in Mumbai and will be the 17th edition of Vogue worldwide. This is Condé Nast's first foray into the subcontinent.
Making the announcement, Jonathan Newhouse, Chairman, Condé Nast International, said, “Unlike most other Western publishers, Condé Nast will own and operate its own magazines in India rather than publishing through a joint venture or a licence. This approach reflects Condé Nast’s deep commitment to the Indian market. Vogue is just the beginning.”
Nicholas Coleridge, Vice-President, Condé Nast International, who takes overall responsibility for India, said, “India is not only one of the fastest growing business markets in the world, but a subcontinent with a uniquely rich and fascinating culture. To launch an Indian edition of Vogue at this time is an exhilarating assignment.”
Condé Nast India Pvt Ltd’s MD, Alex Kuruvilla, has completed his team. Anna Harvey would be the Editorial Director of Indian Vogue. Harvey is one of the most experienced senior editors at Condé Nast International. She has overseen the launches of a number of international Vogue editions, including Russia, Portugal and Greece. She was formerly Fashion Director and subsequently Deputy Editor at British Vogue, and in 1997, was appointed Editorial Director of Condé Nast New Markets.
Priya Tanna, Editor of Vogue India, will work alongside Harvey as well as other senior international Condé Nast executives. Tanna has extensive experience as an editor, most recently with ‘After Hours’, the entertainment and lifestyle section of DNA. Before that she was with ‘Rouge’, the women’s supplement from The Times of India, and ‘Time and Style’, a quarterly watch and jewellery magazine. Tanna was also the launch editor of Femina Girl.
Arjun Mehra has been appointed Publisher of Indian Vogue. Mehra was Publisher of L’Officiel India and has significant experience in the publishing and luxury industry.
Meera Kumari, appointed Art Director of Indian Vogue, joins from British Vogue, where she worked as Art Editor, collaborating with the world’s leading photographers and stylists, and overseeing the visual side of the magazine. She has also had extensive experience working on British Glamour and Condé Nast Traveller.
Laura Silverman has been appointed Managing Editor of Indian Vogue. A Harvard graduate, Silverman joins from Maxim New York, where she was Managing Editor for four years. Her previous assignments included Managing Editor, Vibe (New York) and General Editor of Newsweek Japan.
Anaita Shroff Adajania has been appointed Fashion Director of Indian Vogue. Adajania is one of India’s leading stylists and comes with eight years of styling and fashion experience as Fashion Editor of Elle magazine and Fashion Director, L’Officiel India. She has fashioned the look for movies such as ‘Dhoom’, ‘Dhoom 2’ and ‘Being Cyrus’.
Bandana Tewari has been appointed Fashion Features Editor of Indian Vogue. A fashion and lifestyle journalist, Tewari has written extensively on style for Elle, Verve, DNA, Marie Claire and Fashionweekdaily.com, the online edition of The Daily (New York). In addition, she has hosted and scripted ‘Simply Style’, a primetime fashion and style show for Zee Café.
In a separate appointment, Oona Dhabhar will assume the position of Marketing Director of Condé Nast India Pvt Ltd. Dhabar has spent the last 11 years working for Procter & Gamble in the Consumer and Market Research divisions across a large number of brands in the beauty category.
The appointments were made in conjunction with Nicholas Coleridge and Albert Read, General Manager of Condé Nast UK.
Condé Nast is the world’s leading publisher of lifestyle magazines. It publishes 120 titles in 22 markets around the world, including other titles such as Glamour, GQ, Vanity Fair, Wired and Condé Nast Traveler.
Its most recent launches include the highly successful debut of Vogue China in September 2005. It has also recently launched Vogue in Japan and Russia. Condé Nast India Pvt Ltd is a wholly owned subsidiary of Condé Nast International and is based in Mumbai.