Top Story

e4m_logo.png

Home >> Media – Print >> Article

Vogue India seeks to up the style quotient with its first Catwalk Report

23-January-2008
Font Size   16
Share
Vogue India seeks to up the style quotient with its first Catwalk Report

Vogue India has launched its first ever Catwalk Report, a 76-page comprehensive fashion report spanning four main fashion capitals of the world – Milan, Paris, New York and London – and two emerging fashion weeks in India – Delhi and Mumbai. A 360-degree representation of the catwalk experience, the report will accompany the main edition of Vogue twice a year – Spring/Summer collection and Autumn/Winter collection.

DTC is the co-sponsor of the Catwalk Report for Indian readers.

Arjun Mehra, Publishing Director, Vogue India, said, “The whole idea behind the Catwalk Report is to give a preview to the consumer of what the trends are going to be in the season. It also tells our readers about places from where they can buy stuff that are a part of the latest trend.”

Commenting further on how the report was prepared, Mehra explained, “We deputed a special team to attend international fashion weeks for a comprehensive coverage of the fashion events happening at Milan, Paris, New York and London. We also did a comprehensive coverage of the India Fashion Week, which was followed by a cumulative research that was then aggregated to form the basis of this in-depth and incisive report, which is complete with fashion and accessory trends, forecasts, editor’s picks, tips, all decoded for the Indian reader.”

Priya Tanna, Editor, Vogue India, said, “Catwalk 2008 is our first ever report, and compared to most other reports that focus on designers or trends, we take ours a step ahead and break the collections with trends first and then further decode it for the readers with tips and how to’s.”

Tanna further said, “Apart from the regular fare of trends, this report is complimented with value added information, which is intended to give readers a 360-degree fashion week experience across all the capitals, and to heighten their familiarity with the cosmos of style.”

Tags

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands