Come September, VJ Media Works will launch Visual Merchandising & Retail Design (VM&RD) , a new magazine targeted at the retail design community in India. A bi-monthly priced at Rs 100, the magazine will focus on all aspects of design and merchandising in the context of branded shopping environments. Rahul Dev, former editor of Outdoor Today, has been roped in as editor of VM&RD.
Explaining the reason for entering the niche segment, Vasant Jante, Publisher, VM&RD, said that there was no magazine in this segment and hence the need. “Also, with the rapid proliferation of organised retail and the entry of more and more categories into the mainstream retailing space, there is a huge demand for more information on visual merchandising and retail design. VM&RD would address the requirements of this demand and readers will have two distinct offerings with a comprehensive perspective on all aspects related to in-store marketing,” Jante elaborated.
The magazine, targeted primarily at retailers, lifestyle brands, retail designers and visual merchandisers, will look to match international quality standards. The editorial focus would be as much on design-emphatic lifestyle categories as it would be on providing insights into the impact that good design can bring to any retail category.
After launching the magazine in India and depending on the response, the company plans to enter the Middle East market by early next year.
Jante feels that there is more to retail design than just elegant fittings, classy lighting and plush interiors. “The shop environment must reflect the essential nature and the consumer expectations from the category being retailed and therefore is as important to apparel as it is to hardware retail. The objective of the magazine would therefore be to explore the nuances in the approach to design within the various categories,” he said.
VJ Media Works is a media company that owns two publishing brands, POP Today and Outdoor Today, targeted at the point-of-purchase and out-of-home advertising communities in the country respectively. The magazine concepts also extend to on-the ground events in the form of POP Asia and OAC (Outdoor Advertising Convention), under the banner of Thoughtshows & Events.