Vijayavani has launched its fifth edition in Mysore. It was earlier present in Bangalore, Hubli, Mangalore and Bijapur.
Talking to exchange4media, Vinay Sheshgiri, Asst Vice President, Vijayavani said, “Immense business potential for all categories of products in Mysore led us to launch this edition.”
The earlier four editions have made a mark because of the editorial content and good print quality. This has lead to consistent growth in the subscription of copies, he further shared.
The content focus of the newspaper is on politics, business, entertainment, etc. The paper consists of daily four-page supplement targeting women (Lalitha), youth (Masth), kids (Puttani) and farmers (Vithavani). There are other supplements that are based on horoscope, films and art.
The cover price of the paper is Rs 3 and the print run is approximately 28000 copies.
The organisation has decided to promote the launch using various medium such as news channels, internet, radio and outdoor media.
The group is also planning to launch another edition in Gangavati soon.