Vijayanand Printers Ltd, part of the Hubli-based VRL group, has launched the 10th edition of its flagship Vijaya Karnataka, English daily Vijay Times, and new group publication, Usha Kirana, from Hassan. Former Prime Minister H D Deve Gowda released the first copy on October 12.
The editions will be printed and published at Hassan now. Previously, copies were transported from Bangalore to Hassan district.
Commenting on the launch, Anand Sankeshwar, Managing Director, VRL Group, said, “We are trying to bring in more local flavour in our publications, which is why we decided to launch this edition. Our research also showed that people were looking for more and also timely news that would be available in the early morning hours. With this initiative, that will be possible.”
Speaking about the performance of the group, Sankeshwar said, “Vijay Karnataka is the largest-selling Kannada newspaper, which is a tribute to the unflinching loyalty of its readers and advertisers. The nearest competitor sells only about half. Vijay Times, which is two-and-a-half years old, has also made impressive gains, becoming a widely accepted English newspaper, the first and only newspaper in South India which comes out with 24-pages all in colour every day. Usha Kiran is the youngest baby of the group and it has already made a mark as a distinctive second newspaper from the same group. We are looking forward to the road ahead. The Hassan edition is a Dussehra gift to our readers.”
Further, a 'students' edition' of the group's English daily, Vijay Times, is slated for launched on October 20. A separate team had been put in place to handle the new edition, and the paper would have more soft stories and content designed for the student population, according to L Ramanand Bhat, Executive Managing Editor, Vijay Times, and Director, Vijayanand Roadways Ltd. The students' edition will be available in Bangalore.
Speaking to exchange4media, Bhat said, "It has been conceptualised with school students in mind. The content mix of 10 pages will focus entirely on students. We have a separate team working on that. Many schools have evinced keen interest in the concept. We are confident that in six months time, the student's edition with have a circulation of 20,000 copies."
The students' edition will be priced at Re 1, and a subscription package exclusively for school students with further concession is being worked upon.
The group is also working on an edition for the senior population, though this will be launched at a later date.