Top Story

e4m_logo.png

Home >> Media – Print >> Article

Vijaya Karnataka, Vijay Times, Usha Kirana launch Hassan editions from today

12-October-2005
Font Size   16
Share
Vijaya Karnataka, Vijay Times, Usha Kirana launch Hassan editions from today

Vijayanand Printers Ltd, part of the Hubli-based VRL group, has launched the 10th edition of its flagship Vijaya Karnataka, English daily Vijay Times, and new group publication, Usha Kirana, from Hassan. Former Prime Minister H D Deve Gowda is releasing the first copy on October 12.

The editions will be printed and published at Hassan now. Previously, copies were transported from Bangalore to Hassan district.

Further, a 'students' edition' of the group's English daily, Vijay Times, is slated for launched on October 20. A separate team had been put in place to handle the new edition, and the paper would have more soft stories and content designed for the student population, according to L Ramanand Bhat, Executive Managing Editor, Vijay Times, and Director, Vijayanand Roadways Ltd. The students' edition will be available in Bangalore.

Speaking to exchange4media, Bhat said, "It has been conceptualised with school students in mind. The content mix of 10 pages will focus entirely on students. We have a separate team working on that. Many schools have evinced keen interest in the concept. We are confident that in six months time, the student's edition with have a circulation of 20,000 copies."

The students' edition will be priced at Re 1, and a subscription package exclusively for school students with further concession is being worked upon.

The group is also working on an edition for the senior population, though this will be launched at a later date.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems