Top Story

e4m_logo.png

Home >> Media – Print >> Article

Vijay Times launches afternoon tabloid in Bangalore

11-April-2005
Font Size   16
Share
Vijay Times launches afternoon tabloid in Bangalore

Vijay Times, the English daily from the publishers of the Vijay Karnataka and Usha Kirana, is currently being circulated in a tabloid format in Bangalore as a late-city edition, reaching the markets at 1 pm. The paper is priced at Re.1, and continues with the 16-page colour format of the Vijay Times.

The tabloid format was launched in the Mysore market around a month and a half ago, according to L Ramanand Bhat, Executive Managing Editor, Vijay Times, and Director, Vijayanand Roadways Limited. He explained that the paper was pitted in Mysore against the leading evening daily, The Star of Mysore. Following its satisfactory run in an eveninger-led market, the VRL group has extended its presence to Bangalore from April 1, 2005, and hopes to launch across cities in Karnataka, based on its run in Bangalore.

Speaking to exchange4media, Bhat said, "This is not a new newspaper. It is Vijay Times offered in a different format. So far, the response has been very good." Interestingly, Bhat reveals that the decision to launch in Bangalore was taken just two days before the actual date of launch, and only one dry run was carried out. So the soft launch eventually merged into the actual launch without much publicity, he explained.

The price point of Re.1 and the timing of the edition indicate that the new format will cater to a different niche, one hitherto unexplored by mainline English dailies in Bangalore. In March, the group launched Usha Kirana, a Kannada daily, priced lower than the flagship publication from the group, Vijaya Karnataka.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems