Top Story

e4m_logo.png

Home >> Media – Print >> Article

Video: The Times of India is in an expansion mode - Rahul Kansal

18-January-2014
Font Size   16
Video: The Times of India is in an expansion mode - Rahul Kansal

“The Times of India is in an expansion mode. We have increased our total number of editions for the brand from just about seven or eight editions five years ago to over 40 editions now. We will continue with that role,” shared Rahul Kansal, Executive President, Bennett, Coleman & Company in an exclusive conversation with exchange4media.

He further said that the Group is turning its focus on consolidating and strengthening some of the new editions that have been launched over the last 2-3 years, editions such as Madurai, Trichy, Nashik, Vizag, Bhubaneshwar and so on.

“We will be focussing on those through more local connect and content, and at the same time the brand will continue its journey of engaging readers both in important nation-building and socially relevant activities as well as in programmes that help improve the lives of the common people,” he added.

Speaking about increasing the Group’s clout in the language space, Kansal said, “The Times of India Group is very focussed on also consolidating its presence in the language newspaper space. While we are known mainly as an English newspaper company, most people don’t realise that we already have significant assets in the language space.”

To know more, watch the video here…
 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign