“The Times of India is in an expansion mode. We have increased our total number of editions for the brand from just about seven or eight editions five years ago to over 40 editions now. We will continue with that role,” shared Rahul Kansal, Executive President, Bennett, Coleman & Company in an exclusive conversation with exchange4media.
He further said that the Group is turning its focus on consolidating and strengthening some of the new editions that have been launched over the last 2-3 years, editions such as Madurai, Trichy, Nashik, Vizag, Bhubaneshwar and so on.
“We will be focussing on those through more local connect and content, and at the same time the brand will continue its journey of engaging readers both in important nation-building and socially relevant activities as well as in programmes that help improve the lives of the common people,” he added.
Speaking about increasing the Group’s clout in the language space, Kansal said, “The Times of India Group is very focussed on also consolidating its presence in the language newspaper space. While we are known mainly as an English newspaper company, most people don’t realise that we already have significant assets in the language space.”
To know more, watch the video here…