Top Story

e4m_logo.png

Home >> Media – Print >> Article

Videocon to launch multimedia campaign for Net TVs next week

06-October-2001
Font Size   16
Share
Videocon to launch multimedia campaign for Net TVs next week

Videocon International will roll out its first-ever multimedia campaign for Internet television (ITV) products next week. The campaign will be launched simultaneously with four new ITV models. The company has earmarked 80 per cent of this year's Videocon group's total advertisement budget (Rs 150 crore), for promotional activities related to ITV products.

The four models to be launched this month will all be 21-inch colour televisions (CTVs) and by November, a 29-inch ITV model will also be launched. Currently, the company has only one ITV model, the 5704 ITV priced at around Rs 18,000, launched in April this year. The model is available in select Videocon colour television (CTV) outlets in Pune, Ahmedabad, Delhi and Chandigarh apart from Mumbai.

The company had earlier announced its plans to launch ITV in Uttar Pradesh next and then go in for a nationwide launch targeting sales close to 10,000 units per month.

According to the company the four models will have added features such as auto e-mail checks, auto e-mail updates as well as the ability to save up to 400 to 500 Web pages on the TV itself.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited