Videocon International will roll out its first-ever multimedia campaign for Internet television (ITV) products next week. The campaign will be launched simultaneously with four new ITV models. The company has earmarked 80 per cent of this year's Videocon group's total advertisement budget (Rs 150 crore), for promotional activities related to ITV products.
The four models to be launched this month will all be 21-inch colour televisions (CTVs) and by November, a 29-inch ITV model will also be launched. Currently, the company has only one ITV model, the 5704 ITV priced at around Rs 18,000, launched in April this year. The model is available in select Videocon colour television (CTV) outlets in Pune, Ahmedabad, Delhi and Chandigarh apart from Mumbai.
The company had earlier announced its plans to launch ITV in Uttar Pradesh next and then go in for a nationwide launch targeting sales close to 10,000 units per month.
According to the company the four models will have added features such as auto e-mail checks, auto e-mail updates as well as the ability to save up to 400 to 500 Web pages on the TV itself.