Vaartha, the second most-widely read Telugu daily, is gearing to launch a Telugu business daily soon. The Group is also planning to launch a niche fashion magazine in English, as well as a Telugu cinema magazine and devotional magazine, besides foraying into other regional daily space. A news channel is also in the pipeline.
According to Gaurav Sanghi, Executive Director, Vaartha, “We will be launching the Telugu business newspaper soon. At this point in time, there is no Telugu newspaper catering to business news, and we would like to fill this gap.”
Sanghi said that the fashion magazine, which would be positioned as an upmarket product targeted at SEC A, was also the immediate priority of the Group.
Vaartha also recently relaunched an agriculture monthly, Padi Pantalu, bought from Prabhakar Rao. “Andhra Pradesh is essentially an agricultural state as 60 per cent of the people here rely on agriculture for their bread and butter. So constantly guiding the farming community and updating them with information for better output and performance is important. The magazine will help farmers to keep abreast of various government schemes and inform them about the recent developments in the farming,” said Sanghi.
Sanghi added that the fourth edition of the magazine was out since its relaunch, and that the response has been very good. The current print-run of the agricultural magazine is 80,000 copies and it is being increased at 20 per cent month on month.
The agricultural magazine is priced at Rs 10, slightly higher than the competition. Vaartha has also roped in a panel of experts to regularly contribute to the magazine.