Top Story

e4m_logo.png

Home >> Media – Print >> Article

Vaartha to launch Telugu business daily and English fashion magazine, among other ventures

27-November-2007
Font Size   16
Share
Vaartha to launch Telugu business daily and English fashion magazine, among other ventures

Vaartha, the second most-widely read Telugu daily, is gearing to launch a Telugu business daily soon. The Group is also planning to launch a niche fashion magazine in English, as well as a Telugu cinema magazine and devotional magazine, besides foraying into other regional daily space. A news channel is also in the pipeline.

According to Gaurav Sanghi, Executive Director, Vaartha, “We will be launching the Telugu business newspaper soon. At this point in time, there is no Telugu newspaper catering to business news, and we would like to fill this gap.”

Sanghi said that the fashion magazine, which would be positioned as an upmarket product targeted at SEC A, was also the immediate priority of the Group.

Vaartha also recently relaunched an agriculture monthly, Padi Pantalu, bought from Prabhakar Rao. “Andhra Pradesh is essentially an agricultural state as 60 per cent of the people here rely on agriculture for their bread and butter. So constantly guiding the farming community and updating them with information for better output and performance is important. The magazine will help farmers to keep abreast of various government schemes and inform them about the recent developments in the farming,” said Sanghi.

Sanghi added that the fourth edition of the magazine was out since its relaunch, and that the response has been very good. The current print-run of the agricultural magazine is 80,000 copies and it is being increased at 20 per cent month on month.

The agricultural magazine is priced at Rs 10, slightly higher than the competition. Vaartha has also roped in a panel of experts to regularly contribute to the magazine.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems