Top Story

e4m_logo.png

Home >> Media – Print >> Article

Vaartha to launch editions in Chennai and Bangalore; to go all colour

07-February-2008
Font Size   16
Share
Vaartha to launch editions in Chennai and Bangalore; to go all colour

Vaartha, the most read Andhra daily after Eenadu, is set to roll out editions in Chennai and Bangalore. According to Gaurav Sanghi, Executive Director, AGA Publications Ltd, publisher of Vaartha, these editions would be launched in the next couple of months. AGA Publications is investing close to Rs 100 crore to launch the two new editions, making all its 20 editions all colour, inter alia.

“We feel that presence is more important even if it is not money making. People should benefit from our product. We are also working on boosting the brand image of Vaartha by creating awareness in the northern part of the country. Besides, we are looking at a circulation of 10 lakh copies or more in the next one year and a readership of not less than 1 crore,” Sanghi said.

Vaartha claims to have a circulation of 7.2 lakh copies at present and a readership of more than 71 lakh.

Meanwhile, the Group has just launched an agricultural magazine, which, according to a spokesperson, had been well received. Now the Group is mulling different genres of magazines, wit the immediate priority being a devotional magazine in Telugu.

“Work is also underway on our Telugu business daily. We are looking at some collaboration for content. Talks are underway for that. It is always good to collaborate with people as your work gets more professional,” Sanghi added.

He further said, “We are also going very local. A person residing in some remote village may not be bothered about what is happening in New York or Hong Kong. He will be more bothered about what benefits he is getting and what is happening in his town. We have understood these customers’ needs and are going more local.”

Vaartha is also changing its layout in order to improve the look and feel of the paper and improve the aesthetics. “Vaartha has always been the voice of the people, always told the facts, and we will never change from that, because we feel people have the every right to know the facts as they unfold,” Sanghi said.

Also read:

Vaartha to launch Telugu business daily and English fashion magazine, among other ventures

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017