Top Story


Home >> Media – Print >> Article

Two Wheelers top Advertising on Back Pages in Newspapers: An AdEx India Analysis

Font Size   16
Two Wheelers top Advertising on Back Pages in Newspapers: An AdEx India Analysis

Over the past few days, we have been analyzing Advertising trends across various Positions in Newspapers. After having an in-depth look at Front Page advertising, it’s now time to turn the pages and move to the Back Page.

Along with the Front Pages this is another location for which premiums are charged because the chances of catching the eyes of the readers are more than for other positions.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign