Top Story

e4m_logo.png

Home >> Media – Print >> Article

Two-wheelers ad spends in Print plummeted by 14% in 2005: AdEx study

20-February-2006
Font Size   16
Share
Two-wheelers ad spends in Print plummeted by 14% in 2005: AdEx study

The maximum ad spends last year in the two-wheeler category was by motorbikes, Bajaj Discover DTS-I being the most advertised brand. The north zone cornered the maximum share of ad spend by this category.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group