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TV channel promotions in print up 7 pc during 2008: AdEx Analysis

19-January-2009
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TV channel promotions in print up 7 pc during 2008: AdEx Analysis

TV channel promotions in print grew by 7 per cent during 2008, while radio promotions in print jumped by 26 per cent as compared to 2007. The main issue garnered 80 per cent share of overall newspapers ad volumes during the year. Maximum innovations in print ad layouts were done by edible oil brands in 2008.

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