Top Story

e4m_logo.png

Home >> Media – Print >> Article

TV Channel Promotions in Newspapers zooms up: New TAM ADEX analysis

18-November-2002
Font Size   16
Share
TV Channel Promotions in Newspapers zooms up: New TAM ADEX analysis

The face of print advertising in India has been witnessing a dramatic change in the past few years. Newer, emerging product categories are substituting the categories that previously dominated Newspaper advertising. One such product category is TV Channel Promotions, which has shot up into the Top 5 big spenders in Print Advertising in 2001! TAM ADEX analysed this stunning rise for Channel and Program promotions spending over the past few years!

Consider this… if you were looking at which product categories were dominating print advertising in the last decade you would find names like - Television Manufacturers, Refrigerators, Two-Wheelers, Suitings, Banks and Airlines. That list stands completely changed! The chart below shows that 3 out of the Top 5 print categories in 1994 have slipped and been substituted in 2001! TV Manufacturers, Refrigerators and Suitings have made way for Cars/Jeeps, Computer Education and TV Channel Promotions!

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education