The face of print advertising in India has been witnessing a dramatic change in the past few years. Newer, emerging product categories are substituting the categories that previously dominated Newspaper advertising. One such product category is TV Channel Promotions, which has shot up into the Top 5 big spenders in Print Advertising in 2001! TAM ADEX analysed this stunning rise for Channel and Program promotions spending over the past few years!
Consider this… if you were looking at which product categories were dominating print advertising in the last decade you would find names like - Television Manufacturers, Refrigerators, Two-Wheelers, Suitings, Banks and Airlines. That list stands completely changed! The chart below shows that 3 out of the Top 5 print categories in 1994 have slipped and been substituted in 2001! TV Manufacturers, Refrigerators and Suitings have made way for Cars/Jeeps, Computer Education and TV Channel Promotions!