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TV channel advertising in Print shows negligible dip of 0.8% in 2004: AdEx study

TV channel advertising in Print shows negligible dip of 0.8% in 2004: AdEx study

Author | exchange4media News Service | Monday, Apr 25,2005 7:20 AM

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TV channel advertising in Print shows negligible dip of 0.8% in 2004: AdEx study

Print advertising in this category witnessed a dip every year across 2000-04 except in 2003, when there was a very high growth of 54 per cent. Sahara Entertainment was the top advertiser in Print media in 2004, followed by Sony. Publications in Maharashtra got the maximum advertising.

Tags: e4m

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